4K... still waiting....

Is there any plan at all to start making 4K programming available to subscribers?


I realize there is very limited content at this point but there are big events such as the PGA Championship and a small selection of MLB games that are being made available in 4K with other companies carrying this (Directv, Verizon, Optimum/Atlice).


This isn't the 3D fiasco  where we all need special glasses. At this rate, ATSC 3.0 will be available and providing higher quality programming than my cable!